Capturing the energy of summer in an urban setting with a subtle London influence that still feels universally relatable. This creative will showcase three key scenarios—working, exploring, and evening socialising.
CREATIVE
DIRECTION:
We wanted to highlight each product area, while featuring both female and male perspectives.
The aim is to prioritise authentic, candid storytelling over posed or overly polished scenes, creating an aspirational yet achievable feel with a light sense of humour throughout.
