Clarins UK Content
A variety of content projects, including email and landing pages to support with product campaigns.
Special Offers - ReDesign
There were several challenges with the special offers page that meant we needed to consider a redesign.
Issues:
Not enough space for text.
Unclear goals from SHOP CTAs.
T&Cs were overcrowding.
Unclear codes and how to redeem the offers.
Potential:Consistently 2nd most visited page.
6% of all website visits come here.
31k visits on any average month in 2021.
YTD revenue >£1M.
We were after a visually engaging layout with clear branding throughout the page.
This would include:
Scrolls, anchors and carousels.
Visually engaging layout with structure.
Clear branding
Sections for different topics, i.e.
Everyday Offers, Product Hightlights, Newsletter Sign-UpDifferent fonts to highlight importance.
Brush Finder
A simple two-step quiz to educate the Clarins customer on finding the perfect brush for their application and blending methods.
Cleansing Quiz
A quiz that will help the Clarins customer discover their personalised cleansing edit!
